It’s easy for a business in a very niche market to become stagnate in their business approach.  Many rely on their name alone for business, some are the only ones in their business, and others rely on networking and word of mouth.  The point is, some businesses have no real reason to spend a dime on anything other than regular operating expenses.

Recenly my father passed away.  The funeral home in the town in which he lived is the only one in town.  They have no reason to advertise, let alone have a web site.  To my surprise, within a few hours of my father’s passing, I received a called from the funeral home director.  We talked about a few key items, but to my surprise he referred me to his web site.  There I could find answers to questions I did not know I should ask, there were forms and checklist I could work with prior to my meeting him, allowing my family time to make decisions.  No, this particular niche business did not need to advertise, let alone have a web site.  They did however have the foresite to better prepare their clients in a time of need, a time in which it is difficult to talk on the phone, a place with all the answers all of the time.

Next time you don’t think you need a web site, think about your clients and if they think you need a web site. 

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