What do you think of when you see a company's name or logo? Do you think think about the look, the colors, the meaning behind it? When you see the UPS logo, do you think of brown, on time delivery, packages? What about Nike? Do you think of the swoosh, sports and athletes? Fortune 500 companies spend millions of dollars testing all these aspects of their brand. If it is that important to them, it should be important to you. After all, if customers can't identify you, will they still be a customer?
At Net Image Group, we will work with you to create brand identity that associates you and your business to your customer.
Steps to successfully promote your business and drive users to your web site.
The look - If you drove onto a Mercedes-Benz dealership in a rusted Ford Pinto, chances are not many sales people would rush to get your business. However, if you drove up in a BMW and were dressed nicely you would probably find help right away. Think about your look. Is it reflective of your business and the services/products offered?
Marketing/Communication - Users will not find you by Google alone. Put your web address on all printed materials and mention it in radio and T.V. ads. It is much easier to remember a web site address then a phone number.
User Experiences - What do candy stores, flower shops, and car dealerships have in common? They all provide user experiences. From samples of chocolate to the smell of fresh cut flowers, to test driving a new car, these companies have created an experience that brings new, existing and potential clients to their store. Your website can do they same thing by using new technologies, updating content, and giving users the information they want.
